Kiri and


An ode to Schoko Musli

November 27th, 2016 (by Steve)

So I’m going to let you in on a little secret today. I fell in love on our travels around Europe in Bertha. Before I get anyone worried on Kiri’s behalf, she was well aware of my illicit love, for the subject of my love shared the breakfast table with us most mornings. Yes people, I fell in love with a cereal.

Now I’ve always liked a bit of chocolate in my cereal, having grown up with Weetos and Coco Pops as a treat. However, there’s that goldilocks balance to strike between a chocolately breakfast cereal and one that will properly fill me up until lunchtime. Don’t get me wrong, Coco Shreddies work, but, well they’re out of the question because they’re Nestlé. Sadly no supermarket has stepped forward with an own brand equivalent. So that just left chocolate granola, which is a bit too sweet for my liking or normal fruity muesli, which obviously contains no chocolate. But that all changed on the first day of our trip.

We woke in the little town of Bavay in France, ventured to Lidl and I’ll admit – it was love at first sight. Oats, pieces of chocolate, a few bits of puffed chocolate rice, a few bits of nut. Master Crumble Schoko Müsli. The perfect combination – the perfect balance – the perfect cereal.


Some people think that it was petrol that fueled us around Europe. They would be right. But equally as important was the daily bowl of Schoko Müsli. On our return to the UK I was eager to see whether it had hit our shores, so checked the nearest Lidl… nope. So I checked another Lidl… nope. My quest took me all over the country and… actually, that’s a lie – I just asked them straight out on Twitter:


Little (or should that be “Lidl”…? You see now I’m a Dad I have an excuse for the Dad jokes!) did I know that in the same month in 2015, a fine, upstanding gentleman named Christopher Young (OK, I’ll admit I don’t know the fella and I’m basing this purely on two public Facebook posts!) was making exactly the same request on Facebook:


He’s a motorhomer too. Good chap.

What did it achieve? Well, I got a virtual hug from Lidl – I can’t complain at that, but I’m still waiting for the real thing to be stocked.

When my parents went to Belgium, I asked for them to bring me some back from there. They returned with some lovely Schoko Knusper Müsli; it was close… but it just wasn’t the same

So when I went to France this summer, I made sure I was reunited with my lost love. I even introduced it to my wider family (who agreed that it’s really quite nice). Some people load up the car with French wine on their return. Me? Schoko Müsli.

But that was the summer. The nights have been drawing in. Our ties with the EU are no doubt going to be cut. The country has spoken. Is this the end of Schoko Müsli for me?

People, you can make a different. I beseech you, in a world where hope seems to be failing, where everyone (apart from Leicester City) are asking “what has happened in 2016?”, to stand up and say “I want to try something new – I am ready for Chocolate Muesli”. All you need to do is retweet this:

And one final note. Lidl, I know you will read this. You believe in great customer service. I trust that you will do the right thing. For the sake of international relations. Thank you.

Leave a Reply

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.